HOW TO DEVELOP A FULL MONTH OF SOCIAL POSTS THAT ARE AUTHENTIC TO YOU
Updated: Nov 23, 2022
Here is a straight forward set of instructions for you!
Map it out for each day of the month using a Google Doc. Control Enter creates a page break, and Control + Alt + 1 creates a heading so each day & title is easy to see on the left hand side.
Gather ideas from incredible software out there like Postoplan (you can use the code SHEWOLFINC to get 10% off!), that give you post suggestions to work with, and of course add in any holidays. As you write them out, write notes about what you picture in your mind for graphics.
Remember the 80/20 rule - only post a call to action (like to buy something, book a call, or check out your website) every 4th or 5th post.
Give helpful tips - Want people to know, like and trust your brand? (This is the whole point of using social for your biz!) Fill in some of the empty day slots with helpful information that answers a lot of the questions people ask you. When they end up being full of information, or the copy seems too dense for social - perfect! You've written a blog post for your website to lead people to!
Quotes that resonate with you - I love to snapshot quotes that I come across and recreate them in my own branding, then add my two cents to the copy and how I relate to it. These can be super helpful to attract the kind of people you are looking for. When your posts impact them, they are more likely to follow you and make a purchase decision down the road.
Once a month photoshoot - after you’ve mapped out the month of content, make a list of photos and videos for reels you would like to take to describe what’s in the posts. It’s a lot easier to do this after you’ve done the content, and can be whipped up in a matter of hours when you are clear on what you need!
Blog posts - maybe I’m an odd duck, but I am sick of getting multiple emails from companies every day. In fact, I just did a big clean up and unsubscribed from most of the emails I was receiving. When you have long-winded information to share, keep your social post short and sweet with an invitation to a blog post, so that you don’t clog up people's inboxes, but they can access the information easily if they so desire. (kind of like what just happened here - I did a quick simple social post and it led you to this page!)
Hope this was helpful for you - make sure to get in touch if you have any questions, or would like to book a free connection call to see how we can help you bring your vision to life with ease.