Meet the She Wolf Team

Who We Are

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Erin Malcolm

Owner, She Wolf Inc.

So happy to have you here with us.
I built this company from the ground up and adore every one of my clients. My primary responsibilities include project management, 1:1 strategy & brainstorming sessions, content creation, and 1:1 coaching. I'm here to oversee all of our client projects and ensure that everything is running as efficiently as possible.

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Hailey Hynes

Chief Administrations Officer

Meet Hailey - she is my right-hand girl and does the same for our clients. She is an incredible wiz at building CRM systems, running payroll, HR management, keeping things organized & me sane. Kind heart, open mind and passion for serving & helping others in any way she can.

Incredibly talented & intelligent - she also holds a Human Resources Management Degree from Trent University.

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Alexandra Colella

Creative Director

I often say that I build the bones, then Alex swoops in and saves the day with her impeccable design. She created everything that is the She Wolf brand and brought my vision to life. She has worked with many of our clients over the last few years and always delivers authentic designs, weaving together the visual story of their brands.

She loves to work with our clients to build out complete brand identities and roll out their brands to invigorate their websites, social platforms and any assets necessary to communicate what they have to offer. 

Alex brings high creativity and irreplaceable beauty to the table, along with her Degree in Marketing from Ontario Tech University and her diploma in Graphic Design from Durham College. 

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